Over at Theatre Breaks dot co they have started up a theatre breaks wiki which has one page for every show in London and one for every theatre as well as the capacity to add more pages about anything you like. By virtue of being a wiki, that means the information about any particular show is more likely to be accurate and up to date. For example, if one of the West End musicals announces that they are extending their run at one of the theatres, so that a new block of dates become available for booking, then that is much more likely to be updated on the wiki than on some ancient dated blog post. Because if any spots something that is inaccurate they can always fix it themselves. People can add their own reviews of shows, theatres and hotels if they like as well, and it's possible to upload photos and to include youTube videos.
Based on the theory of Social Objects, there can be one page for each West End star, based on their name so that when you search for "Kerry Ellis on Wiki" that's what you'll find.
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